The events sector experienced exponential and uninterrupted growth in the last three decades, and changes in the micro and macro environment means that event organisations are competing in a global marketplace. Consequently, there is a greater need for strategic event specialists in planning, implementing and evaluating various types of events. Furthermore, event-goers have increasingly sophisticated expectations and require a growing level of professionalism to deliver the critical success factors that make an event successful.
So, this module aims to introduce students to the importance of events concerning the economy and prepare students for the realities of working in a sector that is becoming increasingly international. Students will also study the theory and learn experientially about the operational practice of event management.
The module develops the specialist area of tourism planning, development and management, providing students with a comprehension of the difficulties associated with planning, developing and managing tourism at various scales (international through to communities), and for niche markets (including political & dark tourism, tribal tourism, ecotourism and peripheral areas tourism; including tourism development and management within protected areas). The value that tourism worths in economic, social and environmental terms is addressed through the challenges of planning, developing and managing tourism in line with sustainability principles. Students are also encouraged to see how the planning, development and management of tourism in destination regions are often influenced by external forces beyond the industry’s control.
There is a need for managers and leaders in businesses to be able to explain, develop, apply and implement the strategic management processes in order to achieve competitive advantage. This module will equip students with the perspectives necessary to carry out an effective strategic analysis of organisations to both achieve and sustain that competitive advantage.
Within an increasingly diverse, turbulent and expansive international environment, a strategic approach to services marketing management is imperative for long-term business survival. Marketing management is a means by which organisations seek to satisfy the continually changing needs of consumers. However, the characteristics of services differ significantly from tangible goods, and this requires a very different approach to marketing management. Managers in the sector need to apprehend marketing management as applicable to goods and services.
This module aims to evaluate approaches to planning, organising and controlling the service marketing management function that is characterised by intangible, inseparable, variable and perishable product offerings. Particular emphasis is placed on developing a strategic approach to the industry globally by encouraging students to apply the theory learnt to the hospitality industry.
This module aims to provide students with an appreciation of how effective leadership, through aligning employee engagement with business structure, capabilities, and systems, can validate value-based performance in the service industry. The module focuses on the developing approaches to leadership through interrogation of the role of power and authority in the evolving reality for business and society. Critical self-reflective discipline to question one’s own beliefs and assumptions will be a sustaining learning method utilised throughout the module in order to explore the value of character and morality in action and behaviour. Students will be working in groups on leadership case scenarios where dilemmas and situations require blending in leadership theory with application thereof into discussions.
Entry requirements: Higher Diploma in International Hotel and Tourism Management or equivalent. Age requirements: 19 and above Language proficiency: Required English level by interview / HTMi test or have TOEFL 550 or IELTS 6 or equivalent HTMi English Placement Test Score. Prior work experience: 1 year, may include work placements/internships
Mode of delivery: Face-to-face, blended learning platforms, online, research, student centred learning, tutorials, lecture, presentations, assessments, project based assignments, and applied learning. Final assessment: Written exams and final projects. Graduation requirements: 60% Average student-teacher ratio: 15 students per 1 teacher Total contact hours: 360 hours full-time Duration of programme: Academic Study: 20 Weeks