This course is the second part of a three-stage programme which will facilitate students to enhance their written and spoken English in order to pass the Cambridge Certificate in Advanced English and IELTS Academic examinations (The Higher Diploma University of Ulster English BSc Entrance examination is a combination of both IELTS and CAE level English). Communication is a crucial competence from which all other skills would sprout and is essential for the management of teams and relationships with guests. This module is designed to continue and build upon the skills acquired in English for Academic Purposes 1. It is designed to enable students to learn the skills necessary for effective communication in the English language in a variety of business and academic settings. The course might also be attended by students whose mother tongue is English, or those who already possess a decent language comprehension, to enhance their understanding of effective communication.
Learners will develop skills in front office operations, including reservations, guest registration and guest accounting procedures. This unit will allow students to work effectively in the Front Office Department of a Five Star Hotel or Resort and support the knowledge required for the Front Office Management course in Higher Diploma. Moreover, this unit will be a platform for students to build up skills and habits that promote personal best practice in managing Housekeeping operations. Students will have opportunities to work within accommodation areas in order to demonstrate cleaning and servicing skills using appropriate cleaning agents, equipment, resources and methods.
This unit will provide learners with an understanding of the global environment within which the travel and tourism industry operates. The unit examines the historical evolution of tourism, the current structure of the tourism industry, its size and scope, the external influences on tourism, and the impact tourism has on host communities and the environment. It will also examine the increasing importance of travel and tourism in the constantly changing environment.
Event management is an ever-growing and changing industry which has meant for a greater focus on the fundamental aspects of event management that must be continuously monitored to allow event managers to adapt to this dynamic global industry. This module will introduce students to the core functions and principles of event management; scope of events; event planning and feasibility, researching for events, staffing and volunteers, finance planning, logistics, legislation, and evaluation of events. These learnings will be implemented into a practical event where students will be tasked to plan and manage and execute an event. The practical element of this module will focus on the planning, implementation and evaluation of a set event brief.
Being the second level of the Soernberg Concept entrepreneurial group projects, it incorporates both Year 1 and Year 2’s studies to facilitate and develop them in a creative and entrepreneurial way. Thus, students will create a new and exciting concept at Level 2, while further developing a wide range of skills, including the ability to work in teams.
This unit will enable students to communicate confidently in German at pre-intermediate level, and is designed to allow a student to work in direct contact with guests in a variety of positions in five-star properties of Switzerland. Tourism is an international industry and students should have a good grasp of foreign languages. Consequently, German will help them deal with their daily interactions with both guests and colleagues. The emphasis is on communication within a business environment where students are likely to find themselves while on placement in the industry. Furthermore, a good command of German is also beneficial for students who wish to secure placements that demand face-to-face contact with costumers regularly.
This unit introduces learners to the concept of marketing, the marketing process and the importance of marketing to tourism and hospitality organisations. Learners will explore the marketing principles of understanding the customer, ensuring that products and services meet customer needs and how marketing can influence customer behaviour. Students will have the chance to research the marketing strategies of a variety of hospitality operations; moreover, they will investigate the basic principles of marketing through the understanding of marketing objectives, marketing mix, market segmentation and marketing communications. Lastly, being an essential element of the course, the role of social media will also be emphasised.
Entry requirements: Certificate in International Hotel and Tourism Operations or equivalent. Age requirements: 18 and above Language proficiency: Required English level by interview / HTMi test or have TOEFL 500 or IELTS 5.0 – 5.5 or equivalent HTMi English Placement Test Score. Prior work experience: 6 months, may include work placements / internships
Mode of delivery: Face-to-face, blended learning platforms, online, research, student centred learning, tutorials, lecture, presentations, assessments, project based assignments, and applied learning. Final assessment: Written exams and final projects. Graduation requirements: 60% Average student-teacher ratio: 15 students per 1 teacher Total contact hours: 440 hours full-time Duration of programme: Academic Study: 20 Weeks and Work Placement / Internship: 20-24 Weeks
Students who successfully complete the programme (academic study and work placement/internship) will be awarded with the Diploma in International Hotel and Tourism Management by HTMi Hotel and Tourism Management Institute.
Diploma graduates can continue on to the Higher Diploma in International Hotel and Tourism Management.