From Switzerland, only HTMi and EHL (Ecole Hotelerie Lausanne) made it into the final top 9. Congratulations to the EM Cup HTMI Team Mentors and coaches, Mr Lack and Tudor Campan and to our students Jenny Lin, Angela Athella, Nicole Pesantes and Karlo Solaric for showing outstanding professionalism and dedication and upholding the highest HTMi standards during the whole competition.
The EMCup 2019. 36 hospitality schools from 17 countries with more than 180 students participated during two exciting competition days in Maastricht. 5 Swiss Hotel Schools took part in the competition, with only HTMi and Ecole hôtelière de Lausanne making it to the grand final. The EMCup is the annual competition amongst the best European Hotel Management Schools and offers students the chance to make a difference with their visions and ideas.
The students were judged by a Business Jury, consisting of more than 70 hospitality professionals from 42 different companies. These companies were amongst the leading hospitality companies such as Hilton, IHG, Leonardo Hotels, Wyndham Hotels & Resorts, HRC International, Heineken, Student Hotels, Sea Containers London and many more.
The 11thedition of the EMCup was held in Maastricht, The Netherlands on the 17th& 18thof February 2019. This year’s theme is “Get Real… Education”. Old School versus New School. Hotel Management Schools play an essential role in the development of the industry, as they educate the industry leaders of the future. What would hospitality management education look like, if industry professionals and students would re-design the curriculum, based on current developments, the needs of future students and their vision on education?
The teams of students conducted several assignments prior to the competition. They had to set-up a social media campaign to increase brand awareness on the EMCup and its theme. Besides that, the teams had to write an academic paper, which was graded by the Business Jury members and needed to create a one-minute video and team photo highlighting the team and this year’s topic.
The teams pitched their academic paper during the competition days. Furthermore, they worked on a second pitch as well, where they were given 40 minutes to prepare for. Based on the results of all the previous elements the top 2 teams of every jury room were part of the ranking of the top 18 where they had to battle it out during the debates round. From the debates the top 9 schools received the opportunity to elaborate on their case in the grand final to a large audience…
We look forward to the next EMCup 2020 competition.