MSc International Events and Hospitality Management

A practical introductory course designed to provide the information necessary to successfully, safely and efficiently stage events. The course addresses current issues and equips those involved in managing large and small events, with the skills and understanding of producing events confidently. The course provides students with the skills to plan, organise and stage functions and events. The catering and special events industries are among the fastest-growing segments of the hospitality industry. This course will focus on the theoretical and practical elements of planning, executing, delivering and evaluating hotel events.

Sporting mega-events are increasingly capturing the imagination of nations and global citizens. The advances made in internet telecommunications allows citizens from almost every part of the world to now be able to see live, mega events such the football/rugby world cup, the Olympic games, or music festival such as Summerfest or Glastonbury. The complex management and planning of such events require inputs from a vast number of stakeholders- this module considers the steps required to manage such events.

All Events require aspects of design that require creativity, innovation and flair that will capture the imagination of the attendees and contribute to the event experience. This module considers stage design, lighting and direction not only of props but of people too and how to maximise the impacts of sometimes limited resources.

For those studying the complex world of Event management, the optimal way to gain fuller understanding of their management is to manage one yourself! You will be given full support to design, plan and execute a live Event that will be promoted to the local public. Break down of the Event afterwards will be completed also as well as gaining feedback from attendees and providing an Event report detailing its success or otherwise.

The management of Risk has never been so important in contemporary event delivery given the potential for high numbers of participants or the increased use of pyrotechnics and/or complex machinery and their interactions with performers. Financial and reputational risks are also examples of the types of Risk that are explored and examined within this fascinating module.

Learners will actively research contemporary issues, challenges and trends within hospitality, hotels and the tourism industry. In the early 21st century, the dynamic pace of change for front-line managers involved in these industries is rapid and evolving in multi-faceted ways. Future managers are required to be able to identify potential challenges and be able to make measured decisions across a range of problems or matters.

Develops the student ability in managing a complex range of issues that the contemporary marketer must have awareness of particularly in relation to the Hospitality Industry. Marketing strategies are examined and particularly so in relation to sustainability and environmental agendas.

The unit of the Sörenberg Concept entrepreneurial group project, where students will create a new and exciting concept at Level 3, while further developing a wide range of skills, including the ability to work in teams and an entrepreneurial way of thinking.

The culmination of the programme asks the student to write a 12,000-word dissertation that explores an Event focussed challenge or intellectual puzzle that needs to be solved. The student, with a supervisors assistance, will develop a research project that seeks to answer a fundamental question relating to a theme within the Event/Hospitality arena. The student will be required to carry out primary research and analyse and evaluate the results. On completion, students will be encouraged to develop a research paper for publication in an academic journal.

A critical approach is required, to the analysis of Hotel Finance and Control systems and financial problem-solving skills that management require for the successful and profitable control of a hotel business. Students are provided with knowledge and skills required by managers to operate a profitable business, via the understanding of financial information.

Explores the pre-event planning and leadership challenges that includes moral and ethical issues to be considered particularly in some emerging economies or areas requiring regeneration. Gender and bias issues are examined within the context of event leadership and social norms explored in diverse arenas.

The aim of this module is to provide students with the knowledge and ability to explain the strategic management processes, procedures and issues within various organisations. Additionally, it seeks to provide students with the opportunity to research the current developments associated with the strategic management of a business at a corporate level.