Programme Objectives and Courses
- Application of knowledge and practical skills and competencies required for successful supervisory roles within operational areas of an international hotel and tourism organisation.
- Examine the nature of hospitality and tourism management, the complexities of the commercial hospitality enterprise including consumer behaviour, people management and performance, entrepreneurship and finance management processes.
- Use conversational German language skills in an operational setting.
- Confidently differentiate concepts within financial control systems and information technology.
- Demonstrate hospitality and business management skills for successful supervisory roles within an international hotel and tourism management.
The objectives of this unit are:
To focus on a detailed analysis of the main financial statements and prior year data to prepare a first year annual budget and then produce 3 years actual performance data. To make managerial decisions in order to successfully restore a bankrupt Hotel or Resort to a profitable position.
This unit will be a platform for students to build up skills and habits that promote personal best practice in managing Housekeeping operations.
Students will have opportunities to work within accommodation areas in order to demonstrate cleaning and servicing skills using appropriate cleaning agents, equipment, resources and methods.
Students will explore the factors involved in the meal experience and will have the opportunity to relate issues concerning value, quality, skill levels, satisfaction, service and environment to customer expectations in a variety of operations.
Learners will need to organise the preparation and layout of a food service operation, taking into account various factors such as equipment, staff organisation and particular customer needs.
Marketing Theory is dominated by the concepts of consumer led, or market led marketing – this cannot be achieved if there is no understanding of marketing in itself and its contribution to customer behaviour. By the end of the course the student will have acquired the knowledge needed to analyse why customer make decisions, what marketing strategies best facilitate this and what influences those decisions when purchasing a Tourism Product. This will enable then to work effectively in the marketing department of any Five Star Hotel.
Tourism is an international industry and students should have a good grasp of foreign languages. This will help them with their daily interactions with both guests and work colleagues. The emphasis within this unit is on communication within the business
environment in which students are likely to find themselves when on placement in industry in Switzerland. A good command of the German language is also very beneficial for students who wish to secure placements that have higher levels of face to face customer contact.
Age requirements: 20 and above
Language proficiency: Required English level by interview / HTMi test or have TOEFL 513 or IELTS 5.5 or equivalent HTMi English Placement Test Score.
Prior work experience: None or two years minimum experience in the hospitality or tourism industry if not a degree or a postgraduate diploma holder.
Final assessment: Written exams and final projects.
Graduation requirements: 60%
Average student-teacher ratio: 15 students per 1 teacher
Total contact hours: 420 hours full-time
Duration of programme: Academic Study: 20 Weeks and Work Placement / Internship: 20-24 Weeks
Postgraduate Diploma graduates can continue on to the Masters (MSc) in Hospitality and Tourism Management (Edinburg Napier University) and MBA in Hospitality Management (Joint Course – Triple Award: Includes MBA PgD) course.