Master of Arts (MA) in Hotel Business Management
Programme Objectives and Courses
- Combine an understanding of practical, theoretical and personal skills required for professional management roles in events leadership.
- Cultivate a professional management attitude and nurture team working and project planning skills.
- Use conversational German language skills in an operational setting.
- Confidently differentiate concepts within hotel finance control systems.
- Critically examine the impacts and economical developments from small scale to mega events.
The aim of the unit is to get concrete answers to the simple yet always controversial and enigmatic question: How can leaders influence people and themselves to create service quality and a productive work environment. As such, this unit does not intend to make you a better hospitality administrator, but rather to excite in you the ability to look beyond common duties and roles and to expand your competence in areas that require discipline for searching deeper meaning and empathy for human behaviour.
You are asked to demonstrate understanding of the nature of strategic decisions, and the problem types that require their implementation. Thus the study of marketing is studied at a level of some sophistication, yet is appropriate to students with a variety of marketing expertise.
The module aims to develop student ability in managing a complex assessment that mirrors the thought process involved in outcome prediction. This is the study of risk reduction, a perspective fundamental to the study and practice of marketing.
The assessment for this unit is concerned with the critical analysis of potential marketing strategies in terms of their suitability and applicability to analyse a market with which they are currently involved, or with which they aim to become involved, and therefore is intended to have both educational and pragmatic outcomes.
1. Individual creativity
2. Team creativity
3. Creativity within organisations
Moreover, students will demonstrate and critically evaluate creative solutions in pursuit of personal, group and organisational aims and objectives. Students are expected to undertake an individual and team approach to creative management and development that delivers a guided process of assessment and reflection.
Tourism is an international industry and students should have a good grasp of foreign languages. This will help them with their daily interactions with both guests and work colleagues. The emphasis within this unit is on communication within the business
environment in which students are likely to find themselves when on placement in industry in Switzerland. A good command of the German language is also very beneficial for students who wish to secure placements that have higher levels of face to face customer contact.
Age requirements: 20 and above
Language proficiency: Required English level by interview / HTMi test or have TOEFL 513 or IELTS 5.5 or equivalent HTMi English Placement Test Score.
Prior work experience: None or three years minimum experience in the hospitality or tourism industry if not a degree or a postgraduate diploma holder.
Mode of delivery: Face-to-face, blended learning platforms, online, research, student centred learning, tutorials, lecture, presentations, and applied learning.
Final assessment: Written exams and final projects.
Graduation requirements: 60%
Average student-teacher ratio: 15 students per 1 teacher
Total contact hours: 330 hours full-time
Duration of programme: Academic Study: 20 Weeks and Work Placement / Internship: 20-24 Weeks