Programme Objectives and Courses
- Interpret practical, theoretical and personal skills required for senior management roles within a variety of international hotel and tourism organisations.
- Synthesise strategic, organisational and marketing processes of a commercial hospitality enterprise within the context of the global nature of the business.
- Cultivate a professional management attitude by nurturing the creative development of innovative ideas and solutions.
- Confidently debate, research and synthesise theories while evaluating organisational learning.
- Critically analyse different multilateral institutions and transnational organisations including an evaluation of their impacts involved in international tourism and heritage tourism management.
The aim of the unit is to get concrete answers to the simple yet always controversial and enigmatic question: How can leaders influence people and themselves to create service quality and a productive work environment. As such, this unit does not intend to make you a better hospitality administrator, but rather to excite in you the ability to look beyond common duties and roles and to expand your competence in areas that require discipline for searching deeper meaning and empathy for human behaviour.
You are asked to demonstrate understanding of the nature of strategic decisions, and the problem types that require their implementation. Thus the study of marketing is studied at a level of some sophistication, yet is appropriate to students with a variety of marketing expertise.
The module aims to develop student ability in managing a complex assessment that mirrors the thought process involved in outcome prediction. This is the study of risk reduction, a perspective fundamental to the study and practice of marketing.
The assessment for this unit is concerned with the critical analysis of potential marketing strategies in terms of their suitability and applicability to analyse a market with which they are currently involved, or with which they aim to become involved, and therefore is intended to have both educational and pragmatic outcomes.
1. Individual creativity
2. Team creativity
3. Creativity within organisations
Moreover, students will demonstrate and critically evaluate creative solutions in pursuit of personal, group and organisational aims and objectives. Students are expected to undertake an individual and team approach to creative management and development that delivers a guided process of assessment and reflection.
This is to enable progressive development toward the MBA research paper. Students will choose a research area that interests them and will add to their professional development. The study will focus on effective secondary and primary research methods appropriate to their chosen topic.
The ability to use search engines and the library with academic journals and books is an integral part of the course. Students need to read extensively throughout this research process to develop knowledge and understanding of their chosen subject area. This module is very student centred. The learner will need to demonstrate the ability to work independently and provide evidence of an individual approach in the finished work.
This module is about the management of heritage tourism, one of the key sectors of the tourism industry. This can include heritage visitor attractions such as castles, theme parks, heritage sites, battlefields, natural sites and many other sites that have either been built specifically to attract visitors or been converted to accommodate visitors. This means that the study of how to manage heritage tourism can be very varied and diverse, though the one aspect that they all have in common is their ability to draw visitors in to see their resources. It is often a heritage site that motivates a visitor to travel to a destination, and therefore their effective management is of critical importance in the development and delivery of quality destination management.
MBA Taught Module
Age requirements: 21 and above for direct entry
Language proficiency: Required English level by interview / HTMi test or have TOEFL 547 or IELTS 6 or equivalent HTMi English Placement Test Score.
Prior work experience: None or three years minimum experience in the hospitality or tourism industry if not a degree or a postgraduate diploma holder.
Final assessment: Written exams and final projects. Dissertation to be completed within 6 months following the completion of the academic semester.
Graduation requirements: 60%
Average student-teacher ratio: 15 students per 1 teacher
Total contact hours: 320 hours full-time
Duration of programme: Academic Study: 20 Weeks and Work Placement / Internship: 20-24 Weeks
MBA Postgraduate Diploma graduates need to complete a dissertation to be awarded the Masters (MSc) in Hospitality and Tourism Management by Edinburg Napier University and MBA in Hospitality Management by HTMi Hotel and Tourism Management Institute.
The dissertation of 12,000 words should be completed within 6 months of the completion of the taught course, and students will be given online support following the semester to assist them in doing this, as well as direct contact to a Supervisor who will provide advice and guidance. The topic should be based on the hospitality and tourism industry. This research is expected to be largely desk based, making use of academic resources.
Masters students may choose to join the optional Dissertation Course following the completion of the taught course.