Programme Objectives and Courses
- Combine an understanding of a range of practical, theoretical and personal skills required for professional management roles within a variety of international hotel and tourism organisations.
- Synthesise strategic, human resource and marketing processes of a commercial hospitality enterprise within the context of the global nature of the business.
- Cultivate a professional management attitude by nurturing corporate culture and social responsibility to add value to an organisation.
- Confidently debate, research and synthesise theories.
- Critically analyse different multilateral institutions and transnational organisations involved in international tourism management.
The aim of the module is for the student to examine the hotel sector and in doing so; develop a critical awareness of the issues impacting on the sector; determine the major influences; develop knowledge of the latest trends and the future of the sector; and appraise how the hotel sector fits within the wider tourism industry.
The aim of this module is evaluate approaches to planning, organising and controlling the service marketing management function that is characterised by intangible, inseparable, variable and perishable product offerings. Particular emphasis is placed on developing a strategic approach to the industry globally and encouraging students to apply the theory learnt to the hospitality industry.
Age requirements: 19 and above
Language proficiency: Required English level by interview / HTMi test or have TOEFL 550 or IELTS 6 or equivalent HTMi English Placement Test Score.
Prior work experience: 1 year, may include work placements/internships
Final assessment: Written exams and final projects.
Graduation requirements: 60%
Average student-teacher ratio: 15 students per 1 teacher
Total contact hours: 360 hours full-time
Duration of programme: Academic Study: 20 Weeks
Bachelors graduates can continue on to the Postgraduate programmes.