HTMi’s sister brand Swisstouches now represents The Private Office in China, Singapore and ASEAN to support business development between those countries and the UAE and MENA. In addition this will directly support the development of the HTMi and Swisstouches brands.


Pictured with Swisstouches CEO, Ian Larmour, is Mr Hisham Al Gurg, CEO of The Private Office,


This new collaboration is strongly supported by the Government of the United Arab Emirates.

To witness the signing and attending our gala event, we were honoured to have representatives from the Embassy of the United Arab Emirates in Bern,

Sheikh Ahmed Bin Nasir Al Nuaimi, the Charge D’Affairs and Mr Gamal Abdalla, Public Relations, and Swisstouches Brand Development Director, Ms Cassie Chen.